Expectations and Realities of Digital Marketing
Have you ever had a ‘ what you ordered Vs what you got” experience. – Digital marketing can be like that too as a result of some misconceptions.
Over the years, digital marketing has proven to be an effective means to build brands and grow businesses such that people have now begun to have unrealistic expectations for digital marketing. Hence the need to come to the knowledge of the truth.
Some of the discrepancies between digital marketing expectations and its reality are as follows
#1 My business does not need digital marketing
Regardless of how, when you started or where you are presently – startup, small business or big business, your business needs digital marketing.
Digital marketing provides the platform to interact with your prospects and learn exactly what they are looking for. It is also a great tool to foster superior customer relationships for your business.
#2 I can handle my business’s digital marketing
More often than not, it is believed that anyone can handle a business digital marketing. Sometimes it can be difficult to find out great ideas for your digital marketing campaign. One of the big facts is that you can’t get results overnight therefore, It can be difficult to give time to get some innovative strategies while you are trying to establish or run your business. That’s why many people rely on a professional digital marketing company to study the market and help them achieve their business goals.
#3 The more website traffic, the more conversion
Traffic does not generate leads, relevant traffic does. When your target audience does not visit your website, it’s as good as no traffic, because only relevant traffic can result in more conversions.
In reality, it is essential to implement a well-researched strategy that attracts relevant leads to your business, which does the work of warming them up and eventual leads to conversion.
#4. The more content I put out, the more conversion I get for my business
As much as content is an important pillar of digital marketing, it is not all there is to have successful digital marketing.
There are a lot of other factors that are known to increase conversion which include website responsiveness, CTA, service/ product relevance etc.
Quality and relevant content should also be prioritized over quantity.
#5 Digital marketing is social media marketing
Digital marketing is an umbrella term which encompasses social media marketing, search engine optimization, email marketing etc.
Digital marketing uses social media as a tool to reach customers online, while digital marketing focuses on both offline and online marketing techniques which helps to reach a wide range of audiences through all digital platforms.
#6 SEO is overrated
Search engine optimization (SEO) is the process of optimizing the content on a business website to increase its visibility on search engines and boost its ranking online.
In addition to enhancing customer experience, a marketing strategy that prioritises SEO and keeping google search in mind enables you to reach a global audience.
The full potential of digital marketing can be harnessed only when there is accurate knowledge of the term.
As much as we have expectations, they should be realistic as well.
Share in the comment if there are other digital marketing expectations you have had or encountered.
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Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
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As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!